President & Founder, Full Spectrum Marketing
Her career reflects a sustained focus on a single outcome: marketing that turns into customers you can measure.
“AI is the engine. FSM is the driver.”
The Firm
Full Spectrum Marketing is a marketing consultancy built for small and mid-sized businesses: too big to wing their marketing, too lean for a full-time marketing hire or a big agency retainer. The pressure is real. AI tools are multiplying faster than anyone can evaluate them, and it is hard to tell the time savers from the time wasters. Buyers now research quietly online and shortlist the companies they already recognize, so a business that is not visible is not even in the running. And when the owner or a small team is also carrying sales and operations, marketing is the work that keeps sliding to next week.
FSM answers that with senior marketing leadership, without the senior hire. You get a clear plan to bring in more customers, a brand that makes your company look as good as it actually is, and steady campaigns that put your name in front of the buyers who matter. AI is the engine; FSM is the driver: the new tools, put to work under proven judgment, so your marketing runs week after week and every dollar is tied to customers you can measure.
The President
Palma Barbieri has spent more than 20 years leading B2B marketing for some of the biggest names in telecommunications and technology: Cisco, Bell Canada, MTS Allstream, PointClickCare, Upland Software, and Hiboo Networks. She has built and led teams, owned budgets end to end, and delivered results: sales-qualified leads up 110% and $8.5 million in qualified pipeline at Cisco, and qualified leads up 120% at Upland Software. As President of Full Spectrum Marketing, she now brings that caliber of marketing to small and mid-sized businesses: more customers finding you, a brand buyers recognize and trust, and marketing that finally runs week after week, without the cost of a full-time senior hire.
CiscoยทBell CanadaยทMTS AllstreamยทPointClickCareยทUpland SoftwareยทHiboo NetworksยทJSI TelecomยทDLS Technology
Vision & Mission
“A market where every great company, no matter its size, competes with the clarity, reach, and confidence of an industry leader.”
“To give small and mid-sized businesses the marketing leadership they rarely get in-house: a clear plan to bring in more customers, a brand buyers recognize and trust, and honest guidance through the noise of AI, so marketing stops being the thing that slides to next week and starts paying for itself.”
Thirty minute consultation where we look at where your marketing stands, what your goals are and what the next steps to achieve those goals need to be.